On the momentous date of November 3rd, 2021, SocialFluence was born, marking the culmination of an ambitious vision that had been meticulously crafted over the course of a year. The essence of our unique and curated social media agency lies in the unwavering passion of our founder, Zenah, for the ever-evolving world of marketing. Armed with a bachelor's degree in marketing from Florida Atlantic University, she embarked on a journey to be at the forefront of this dynamic field.

In this blog, we take a closer look at the marketing strategies that have made Starbucks and Dunkin two of the biggest players in the coffee industry. From Starbucks' experiential ambiance to Dunkin's affordability and convenience, we explore the key tactics that have helped these coffee moguls thrive. Whether you're looking to create a captivating brand experience or prioritize convenience, these strategies can serve as inspiration for your own brand.